K-Beauty Brands Available in SM Beauty!

Manila, Philippines, October 26, 2019 – The biggest buzz in pop culture these days starts with a K. From K-Drama to K-Pop to K-Beauty, the world has fallen in love with all things Korean.

K-Beauty has taken the whole world by storm with its sheet masks and a skin care tradition characterized by simplicity, efficacy and wellness. Korean beauty companies are well known for their use of innovative ingredients in their products like snail mucus, tomato, kale, coptis root, licorice root and many others.

So here’s the good news for lovers of K-Beauty: SM Beauty at The SM Store has a wide range of the Korean beauty brands carefully curated at special K-Beauty zones nationwide. While there are already Korean brands in the Philippines, only SM Beauty has brought together multiple brands under one roof.

Visiting the flagship K-Beauty zone in SM Makati is like being in Myeongdong without having to leave the Philippines. Achieve the perfect K-Beauty look with the help of these bestsellers:

• Skin Care – CosRx, Dear Klairs, Neogen, Mediheal, Leaders, Banila Co, AHC, Esfolio, The Saem, Dewytree, Face Republic, iWhite ,Seoul White, Luxe Organix, Fresh, Bling Pop, Jayjun, SNP

• Cosmetics – BLK (Korean line) , Yadah, Club Clio, Peripera, Vice BT21 line

“SM Beauty’s K-Beauty Playground is a wonderful place to discover, experience and play with Korean beauty products to help achieve the signature doll like makeup and glowing hydrated skin. We are glad to be the preferred destination of K-Beauty lovers in the Philippines. There’s going to be a lot more brands that we will bring in in the coming days for our customers to try” said Viki Encarnacion, Customer Director of Watsons/SM Beauty.

For anything K-Beauty related, visit SM Beauty at any The SM Store.